In the UK, more than 52 % of adults own a smartphone that runs games, and the average session lasts 19 minutes. That adds up to roughly 9 billion minutes of gameplay each year—far surpassing the time spent watching traditional TV.
In the UK, more than 52 % of adults own a smartphone that runs games, and the average session lasts 19 minutes. That adds up to roughly 9 billion minutes of gameplay each year—far surpassing the time spent watching traditional TV.